One of the most common errors I see when reviewing LinkedIn profiles is when people fill out the profile as if it’s a history document without first considering what their purpose is for using LinkedIn. Now, don’t get me wrong, people are interested in learning about your experience because it gives your credibility. However, experience and history are two different things.
When you treat your profile like a biography, the problem is that it’s not likely to compel people to action. Further, if it does, it’s not created to compel a specific type of action, such as contact you about a job opportunity or to do business.
Essentially, I have found that most peoples’ purposes for being on LinkedIn can be boiled down to three main purposes: Business Development, Personal Branding, and Job Seeking.
Business Development: The goal obviously is to find clients and customers on LinkedIn to grow your business. If this is your purpose, then your profile should be focused on what you do. It should identify the services or products you provide, who your target client is, and what results you get. Your summary is your elevator speech. Your past is only as important to the extent that it builds the case of why people would want to do business with you.
Personal Branding: A personal branding profile is for people who are career oriented but not working in a sales capacity. This profile is about who you are. It should address your mission and values and identify your future career goals so that those opportunities can find you.
Job Seeker: The job seeker profile is a combination of the business development and personal branding because it has to address both what you do and who you are. Recruiters want to get to know both sides of you as a candidate. With the third party applications, LinkedIn gives you an opportunity to show recruiters that you are much more than a resume.
Ultimately, when people land on your profile, you want your purpose and message to be crystal clear. If you’re looking for a job, say you’re looking for a job. If you offer payroll services to small and mid-size businesses in the Greater Cincinnati area, then say that! The more fancy you get with your language and the more you leave up to interpretation, the less likely people are to understand what you want.
Interested in learning more about building a better LinkedIn profile? The Mastering LinkedIn Webinar Series starts on Tuesday, August 3rd with the Building a Better Profile session. Registration is still open. Click Here to register now!
Results are finally starting to come in! Hubspot just released their 2010 State of Inbound Marketing report, which addresses the effectiveness of social media in generating business. Below are some of the key findings and the link to the full report. There’s also a free, live webinar on Thursday, February 18, 2010, at 1:00 p.m. EST (click here).
Key Findings
- Cost per Lead: Outbound Marketing Dominated Company – $332 vs. Inbound Marketing Dominated Company – $134
- For 2010, small businesses (1-10 employees) plan to spend 44% of their lead generation budgets on inbound marketing while medium & large businesses (50 or more employees) only plan to spend 31% of their lead generation budgets on inbound marketing.
- 85% of business find their company blogs to be “useful” or better (up from 71% in 2009)
- 71% of businesses find Twitter to be “useful” or better (huge jump from 39% in 2009)
- 10% of business find MySpace “useful” or better (no surprise – down from 20% in 2009)
- Businesses acquired one or more customers directly from social media: 41% from Twitter, 41% from LinkedIn, 44% from Facebook, and 46% from their company blog
- Facebook is more effective for B2C businesses – 68% of B2C businesses acquired a customer directly from Facebook (33% B2B)
- LinkedIn is more effective for B2B businesses – 45% of B2B businesses acquired a customer directly from LinkedIn (26% B2C)
- Customer acquisition through blogs is directly related to frequency of posting. 100% of businesses who post to their blog multiple times per day acquired a customer (90% daily, 69% 2-3 times/week, 58% weekly, 38% monthly, and 13% less than monthly)
- Only 3% of companies post multiple times per day and 38% post weekly
These are amazing findings! How are you going to change your inbound marketing strategies in light of these results?
Get the full report by clicking here!
Lots of changes have been happening at LinkedIn over the last several months. First, they introduced the new Profile Organizer. Then last November, they launched the new and improved Advanced Search feature. At the beginning of this year, we found ourselves looking at a new layout. Now, there is a redeveloped address book to manage your connections!
The address book is still in beta and you can opt out if you don’t like it, but the only way I would recommend that is if some major bugs are found.
Here it is!
The new setup has 3 columns. The first column allows you to easily sort your connections by tags, companies, locations, industries, and recent activities. The results Show up in the middle column. Then, if you select one connection, you get a preview of their contact information. From the preview, you can send and email message, edit the contact details you have for them, or – most importantly – tag the connection to put it into one or more groups.
Here’s the great part…you can add and customize the tags so that you can group your connections in as many ways as you need. This is especially handy if you are using LinkedIn for business development. You can create tags for each of the different stages of your client acquisition. For example, you can identify who is a legitimate prospect. Then after you have gotten to know them better, you can determine if they are more likely a potential client. So then you change the tag. You meet or talk to the connection and ask for business. If they say yes, they are now a client. If they say no, you can tag them as ‘not client,’ meaning that you got a solid answer so you know not to pursue them in that manner anymore. Is someone a center of influence? A referral source? A business partner? All different types of tags you can use to break up your network so that you can take the actions necessary to grow your business.
You no longer have a simple list of connections, you now have a sales funnel!
Now, LinkedIn has started you out with some tags based on what type of relationship was identified on the invitation to connect. Chances are, they aren’t all correct. So, I recommend going through and adjusting their tags. For example, lots of connections were tagged “friends” when I hadn’t known them before LinkedIn.
Give it a try! If used correctly, it should definitely help make your time spent on LinkedIn more productive. I’d love to get your feedback on what you think of the new features. Also, feel free to share your tagging system to help others out in the comments below.
Delicious, Digg, StumbleUpon, Reddit…Are you still trying to figure out what the purpose of social bookmarking sites is? Isn’t it just a way for teenagers to share “cool” websites? Well, like all of our powerful social networking tools, that’s how it started out. However, if you understand the “magic” behind social bookmarking, you’ll soon see that there is a legitimate business use that will have you quickly “Digging” blog articles and websites.
Search engines look at the top social bookmarking sites as part of their ranking algorithm. The more times your website is bookmarked, the better it is for your ranking. Further, it’s entirely possible that the bookmark itself will appear in the rankings doubling your search engine power. However, you don’t want to be the only person bookmarking your website and blog posts. The gurus who try to uncover the secret workings of the different search algorithms say that the algorithm is able to discount you bookmarking your own site.
I have to be honest and say that I was a bit skeptical about social bookmarking at first – until I tried it. One of the phrases my blog is optimized for is “LinkedIn Consultant.” Part of the process of optimizing a blog for a specific phrase is to write a blog post that specifically addresses that topic and that utilizes that phrase naturally many times. I was able to very quickly get myself on the first page of Google for that phrase after the optimization – but I wasn’t at the top yet. I decided to try out social bookmarking and here’s what happened…my “Digg” of my blog post on LinkedIn Consultant went straight to the top. Further, for a few days, both the blog post and the Digg bookmark showed up on the front page of Google for that phrase – double the search engine power. Just a few days later, my website or blog post was topping the search engine rankings. Needless to say, I’m now a believer!
The No-Cost Collaborative Marketing Strategy
So you’re probably wondering how you can strategically use social bookmarking to increase awareness of your business. This strategy is really only for those people who utilize business blog marketing because you need new content to bookmark. Essentially, you develop reciprocal agreements in your networking groups and/or with any collaborative marketing partners to bookmark each others blog posts. It may not be feasible or necessary to have every blog post bookmarked, however, it will have a very positive effect on those blog posts that are designed for search engine optimization or that are “pillar posts” that will have staying power in regards to interest and relevancy.
The best part is that it costs nothing and it can be done very quickly. If you’re going to be bookmarking frequently, I highly recommend installing the web browser toolbars that all of the social bookmarking sites have. Then when you’re on one of your partner’s pages, you just have to click on a few buttons to submit the bookmark.
One of the many great things about social media marketing is how easy it is to implement collaborative marketing. When you formalize these arrangements, everyone wins. Your customer and prospect base are introduced to the products and services of your partners in a non-threatening way without turning over control or access to the contact information, and – most importantly – you get exposure to your partners’ marketing databases. This is only one of many strategies that I’ll share as we go along.
I know that there are many frustrated LinkedIn users out there who are wondering what all of the hubbub is about because they’ve been on LinkedIn for 6 months and it hasn’t helped their business one bit. The problem is that it’s not being used effectively – they’re not using lead generation techniques that work.
Contrary to many users’ beliefs, whoever has the most connections does not win (unless your only reason for being on LinkedIn is to get a lot of connections). I don’t know about you, but I’d rather have several hundred targeted connections of people interested in me, my services/products, or helping promote my business, than several thousand people I don’t know much about and who are only interested in increasing the size of their networks.
I’m going to share with you 3 lead generation techniques that I regularly recommend. However, they are not all equally effective. If you are in the position where you will only implement one technique, then focus on the first technique I discuss.
Lead Generation Technique #1 – Groups
I help many people with their LinkedIn profiles and one of the biggest mistakes I see is ineffective use of groups. Often, people are only involved in a few groups. Further, the groups they’re involved with are professional groups filled with people who do the exact same thing they do. A few of those are fine for professional development purposes, but they aren’t going to help you generate leads because they are your competition.
Here’s the secret that shouldn’t be a secret…join the groups populated by your target market. Join as many as you can – LinkedIn allows 50 group memberships at the free level.
Next, be active…in a good way. As you’ll see, there are many people who are very active in a not good way. They post a lot and every post is very sales related. This is considered spam and people dislike having it in their LinkedIn groups as much as they dislike having it in their inbox. So, what is active in a good way? Start by answering questions – whether they are directly or indirectly related to your business. Ask thought-provoking questions around the issues and problems addressed by your products and services. If you start a discussion, make sure you follow-up with it and respond to comments.
Further, become an authority in the group. Share important news articles from other sources. Better yet, if you write a blog, submit your new blog posts as news articles. One word of etiquette…I hate when people post their blog articles as discussion questions – they belong in the news section. Now, if you post a discussion question relative to the blog post, you can add the link to the bottom of the post as additional information, but the discussion item should be able to stand on its own. I think it is very rude when people essentially just say, “read my blog post, here’s the link, don’t forget to comment!”
Finally, become the authority in the group. You do this by starting your own group. The group should be something interesting and of value to your target customer. It could be directly or indirectly related to your business. For example, one of my clients is an aesthetician. I recommended starting a group centered around how busy moms pamper themselves and de-stress. It’s indirectly related to her business, but it’s appealing and will be full of target customers.
Also, don’t try to recreate a successful group that is already in existence. That means you have to do some research to find any related groups before starting yours. If you find a group on the same topic but it has very few members, I would recommend going forward as long as you are planning on putting the work behind getting it off the ground. The work involves promoting it in other groups where there would be potential members, pre-inviting LinkedIn connections to join, and using your email list outside LinkedIn to promote it. You want to get the group growing as quickly as possible and no one will initially find it on their own. I say that because group search results are listed in order of group size and there are a lot more tiny groups than big groups so you will get lost in the search results until you have enough members to put yourself towards the top of the list.
Lead Generation Technique #2 – Introductions
The introduction feature is rarely used, which is sad because it is one of the main reasons that LinkedIn was created. The free level of LinkedIn allows you to have 5 introductions active at an given time. The introduction feature is basically traditional prospect research made easy. Most members allow their connections to see their other connections. So, spend time reviewing all of your 2nd degree connections to find people of interest and request an introduction. The advanced people search will show you people who are 3 degrees away. Again, when you find someone of interest, request an introduction.
Lead Generation Technique #3 – Become an Expert
The Answers forum in LinkedIn is not just a place for you to look for advice, it’s a place where you can become an “expert” in the eyes of LinkedIn. It’s also a place where people self-identify themselves as being interested in and wanting your services. When someone asks a question in the Answers section, they can specify up to 2 categories that are related to the question. After the question has been open for 6 days, the questioner can then identify one of the answers as the “best answer”. The person whose answer is selected then gets an expert point in those categories. Pick a couple of categories to regularly monitor in order to find people asking for your business and to answer questions that could score you expert points.
Now What?
The rest is up to you and your sales skills. By generating the activity above, you will interact with many people you wouldn’t have otherwise found. Those are your leads. Connect with those people. Begin building relationships with those people. And, ultimately sell to those people.
Social media is all about the conversation. Sharing, educating, and interacting are the highlights of social networks and blogs, which are great places to build awareness and gain credibility. Social media strategies are also relatively inexpensive, so they are very attractive to small business owners with limited marketing budgets.
Money isn’t the only reason why social media strategies are so appealing to small business owners. It’s becoming very common knowledge that search engines prefer blogs over static websites. For small business owners who haven’t been able to afford a website, free blogs are a way to get an online presence. Other small business owners may have websites that are ineffective from a search engine optimization (SEO) standpoint, and adding a free blog is an inexpensive way to gain presence on search engines and drive traffic back to the website.
Needless to say, small business owners have been flocking to social media. What many are finding, is that they are spending all of this time writing blog posts and conversing in social network forums, but they aren’t getting any business. And, they’re confused and frustrated. If social media is the place to be, then why aren’t they seeing results in sales and revenue? The problem is that social media by itself is not optimized for sales. Online sales leads are only generated indirectly.
Let’s equate it to a more traditional sales activity – meeting with a prospect. You’re having lunch and telling the prospect everything you know about your area of expertise and they are impressed with your depth of knowledge. You ask interesting and probing questions to get the prospect to think about their situation in new ways. You get to know each other’s personality and enjoy spending time with them. You both agree that a professional relationship is mutually valuable, say good-bye and part ways. What didn’t happen? You never asked for the business!
It’s actually not completely your fault that you haven’t been asking for the business in social media venues. You have to walk a careful line in the mainstream social media channels because there is little gray area between tasteful self promotion and blatant sales tactics. You will quickly find yourself shunned and blocked from participation for bad etiquette – not the way to improve your business!
So, is there a way to benefit from all that is good about social media and generate sales? Yes, but it requires an advanced and diverse skill set that is rarely found in one person. First, the technical skills to identify key phrases with opportunities to rank high on search engines and to design a blog that is highly focused in subject matter and optimized for those key phrases. Second, the skill to write blog posts that are both educational and key phrase optimized. Third, the ability to create and promote an incentive that will compel people to voluntarily identify themselves as interested in your products and services. And finally, have the traditional sales skills to take these leads out of the “virtual world” and convert them into hard core sales.
It sounds pretty complex! If you try to build it from scratch on your own, definitely. However, the Online Sales Leads program that I offer does everything for you but close the sale. This social media campaign is perfect for sales people and business owners who just want people to contact to make the sale. It’s a system that marries the best of SEO and blogging to put names and contact information directly into your customer database. If you’re interested in learning more about how the Online Sales Leads program can help make you money, send me an email message.
Darren Rouse of Problogger shared the Ruder Finn Intent Index on his blog last week and boy is it a valuable tool! This index is a significant, ongoing research project that measures the reason why people are going online when they fire up their computer and connect to the internet. For small businesses with limited marketing funds, this is a great way to help focus your internet marketing activities to the places where your target market is spending most of their time. For example, women intend to socialize significantly more than men and men are more interested in online entertainment than women. The great part is that the tool is interactive and breaks the categories down into specific tasks. So check it out to get help targeting your internet marketing.
Targeting your marketing activities is very important – whether it is email marketing, blogging, social media, internet advertising, affiliate marketing, SEO, etc. The internet is vast and most small businesses are not trying to sell to the world, so be as specific as possible. Further, you have to make sure you are visible where your target customer will be – hence the value of the Ruder Finn Intent Index. Target marketing can be scary for many small businesses because it involves shrinking the total number of prospects in your pool. In a tough economy like today, the last thing we often want to do is give a potential customer an easy reason not to consider us. So we try to be everything to all potential customers.
Here’s the problem with that…when we try to be all things to all people, no one really knows exactly what we do so we never come to mind when they are trying to find an answer to their problem. And, if we do come to mind, they aren’t sure if we do what they think we might do and it’s too much work and effort for them to find out – unless you already have a very strong relationship with them – and they turn to a company that is more obvious. Therefore, you end up losing more potential customers from ambiguity than from being too focused.
The other danger to being all things to all people is that many of the services or products outside of your core offerings often tend to have lower ROI. They may take more time because your business is not optimized for them and they may even be lower revenue generators. If you take on too many of those outlier jobs, then – before you know it – those services are what you’re known for!
Answer the following 2 questions:
- What is your flagship product/service?
- Who makes the decision to buy that product/service?
The person who makes that buying decision is the person to whom you need to target your marketing. For example, one of my clients (Little Songs) creates and sells educational music CD/DVDs for young children. The people who will decide to buy her product are 1.) early elementary and pre-school teachers (because there is a curriculum guide) and parents (because they are entertainment and educational). I’m going to hazard a guess that two-thirds to three-quarters of those people are women. The Ruder Finn Intent Index tells me that 91% of women (compared to 73% of men) go online to socialize. Therefore, social networks are the main place to be for this client. With social networks, you can promote yourself organically through participation and/or with paid, targeted advertising.
If you’re a small business, internet marketing is far more cost effective than print media – but only if you make sure you are focusing your efforts on your target market. The internet is too vast to try to do everything. Pick a few marketing strategies that put you in front of the people who will write the check and focus all of your efforts into those strategies. That way you know that you’re getting the customers you want and who want you!
On the face of it, hiring a LinkedIn Consultant may not look like it makes much sense. LinkedIn is the “hot” thing right now and there are tons of free blogs, eBooks, webinars, seminars, etc. out there telling you how to build your business using LinkedIn. So, if the service is free and the information is free, why pay someone to tell you how to use it and/or manage your LinkedIn account for you?
There’s a ton of free information about every marketing strategy available online. However, simply having the information doesn’t mean that you can implement it. First, not every LinkedIn strategy will work for you depending on your business and target customer. Each strategy takes time, so why spend a significant amount of time on a strategy that is unlikely to produce results for your business? Second, transitioning the awareness, leads and connections you generate in LinkedIn into your real world sales process is not easy. And lastly, time, time time! If your strength is being with customers and prospects, spending too much time using this free service costs you money!
Many people think that since LinkedIn is free that any revenue generated from your networking activities means you have a positive ROI (return on investment). However, to get the true ROI, you have to match that revenue up to what the value of your time was to make that money. Essentially, you are paying yourself to be a marketing person during that time. If you have a marketing budget, does it make sense that you handle those tasks?
Social networking is a top heavy investment of time before you will see results – usually. Therefore, your ROI should increase over time as you work through all of the setup pains and the learning curve. If months go by and you aren’t getting any results – tangible and intangible – then chances are you either aren’t using the right strategies for your business or you aren’t using them effectively.
So, what can a LinkedIn Consultant do for you? First, they can educate you on the strategies and tricks of the trade that will most effectively help you get in front of your target market. Second, they can help you identify what objectives you are hoping to accomplish by using LinkedIn and then monitor and measure them. Third, they can help you identify leads to follow up with using more traditional marketing methods. Fourth, they can save you an enormous amount of time while still providing you the value from social networking.
In addition to working one-on-one, LinkedIn Consultants can also train your employees in a group setting to more effectively utilize their LinkedIn profiles. The more people promoting your company the better, so help them do it effectively and efficiently.
Are you looking for a LinkedIn Consultant or more information on using social media for your small business? Feel free to email me at crystal@crystalclearbuzz.com.
Whenever I recommend to someone that they utilize blogging as part of their social media marketing plan, their eyes get wide, they suck in their breath and exclaim that they definitely have no time to write a blog. Blogging does not have to take a huge amount of time and you don’t have to be an expert writer. The average blog post is only about 300-400 words – so you don’t have to write a novel! If you can get past the immediate angst when you hear those words and think things through, you will realize that there are creative and easy ways to write a blog without spending hours typing. Here are a few suggestions:
- If your business is some type of consulting, training or other content heavy occupation, you likely have more than enough materials on hand to repackage that won’t require writing new material in the short term. Go through your reports, presentations, workbooks, etc. and pull out short nuggets of information, do a little editing and pop them into your blog. You can even pull out several all at one time and schedule them to post at specific times in the future – a whole month’s worth of blog posts queued up at once and you’re done ’til next month.
- Blog posts could be short daily or weekly tips – such as a “how to” or “did you know?” These are great for business-to-consumer companies because it allows you to highlight your products/services and show your customers new and better ways to continue being customers.
- Use guest bloggers. Find collaborative partners whose businesses compliment yours and who have the same target market. Allow them to write blog posts on occasion as an added service to your customers and readers to introduce other things that may be of interest. Even though it’s not promoting your business directly, your readers will remember that you were the source of the information. One note of caution, when you do collaborate in this way, be sure that there is some agreement as to how you will be able to get exposure to their customer base.
- Use video blogs. Video blogging is the hot thing right now. So, if you’ve got a video camera, would rather talk than type and are comfortable being on the screen, simply jot down some bullet points, get in front of the camera and talk!
- Hire someone to write it for you. You may be surprised to learn how many blogs are ghost written. It’s a common service offered by social media companies and freelancer writers. I even ghost write blogs. To find a blog writer, you can check out places like the Virtual Buzz Assistant Network and eLance.
Why is blogging so important? The big reason is that people see blogs as trusted information and they don’t see them as sales tools. However, when used correctly, they are very valuable sales tools! You don’t sell directly on the blog, but use the blog to drive traffic to your website or to product/service specific landing pages that are your sales portals.
So give it a try! Blogs can be set up for free, so you can try it without any financial investment. What do you have to lose?!
If you’ve been spending time on LinkedIn, in the blogosphere, or have just been searching for advice about how to be marketing your business, you’ve probably been inundated with advice about all of the different things you have to be doing to be successful using social media. If you’re a one-person shop or a very small business, you’re probably wondering how in the H-E-double hockey sticks, you’re going to have time to do this and still keep the business running – at least that’s the first question I often get from clients and business acquaintances. Where you should start, what are the 2 or 3 most important things, and how you get it all perfectly on the web immediately are usually the follow-up questions.
Social media marketing can be one of the most effective and low cost business development strategies for the single operator or small shop. The problem is, however, that they have the least amount of time to be able dedicate to social media and often limited funds to outsource the activities. Further, if the previous sentence describes you and you happen to have some perfectionist tendencies (like me), the idea of getting started without being able to put out something that is absolutely spectacular and without flaws can be difficult to overcome.
What then ends up happening is that you fall into the “I’ll get started when…” loop – I’ll get started on LinkedIn when I have a great website to send people to. I’ll get started on my website when I have a big email list. I’ll get started on my email list when I have a great blog to send them to and my LinkedIn profile is perfect. And so on…
The most important thing to do is to get out there on the 3 most important social media components in a simple, but professional manner. If you wait to put up your website until it is complete and perfect, or wait to complete your LinkedIn profile until you have time to enter your entire resume and write a really cool summary, or wait to communicate with customers and prospects until you have all of the autoresponse letters and templates for your email service perfect, you are losing a ton of money in opportunity costs. Search engines consider length of time on the web as one of the variables they use to rank their listings – so the sooner you have it up the better. One of your clients could be having lunch with someone they could have referred to you, but because you hadn’t sent them an email message in a while you didn’t come to mind. Someone on LinkedIn in one of the groups you would have joined posts that they are looking for a sub-contractor or vendor in your field for a major project, but you weren’t there to see it.
What this essentially means is that you have to “get dressed” with everyone watching. It is not ideal, but it’s better than nothing and if done correctly and professionally, could possibly even make it appear like your business is growing because of the improvements you keep making. So, before you walk out the door into the social media world, put on a nice, clean and pressed outfit so that you are presentable. As you travel, you will be able to add other pieces to your outfit like a jacket or exchange your pants for pants that are better quality. You’re able to add these pieces because along the way you’ve been able to stop in hamlets and pick up business that you wouldn’t have otherwise found.
I’m going to be perfectly honest…I’m far from happy with the website/blog you’re looking at right now. It needs a ton of improvement! But, I’m one person and there’s only 24 hours in a day (actually I recently heard a statistic that says that Americans are currently fitting 31 hours of work in that 24 hours, but I digress). The important thing is that it’s going and I’m developing new contacts and building credibility (at least I hope I am:-)).
So, I bet you’re wondering what the 3 most important social media components are! Well, in my humble opinion, they are website, email list and one social network. If you are business-to-business, that social network is LinkedIn; and if you are business-to-consumer, that social network is Facebook.
It has never been cheaper or easier to get a bare bones, professional website up and running. Web hosts have WYSIWYG (what you see is what you get) website builders with pre-built templates that you just plug in text and pictures, so you don’t have to hire a graphic designer. Seriously…for less than $100, you can pay for a year’s worth of web hosting, get a domain and access to software to build a simple website. There’s no excuse to not have a website. If you want to go even cheaper and want to blog, you can set up a free Wordpress.com blog and add a couple of pages that describe your business (if you go this route, I would recommend spending the $20 to buy a domain and have it point to your site).
I recommend using an email service over sending email directly from your computer because of the statistics features and opt-out service. If you’re not familiar with email services, you may be surprised to learn that you can actually see who opened up your email message; as well as other activities such as link clicks and forwarding depending on the service. Also, if you don’t remove people from your list when requested, there can be negative repercussions to your reputation. Therefore, you don’t want to have to remember to do this manually. Most email services let you try before you buy in some manner and you can get started for around $10 per month with a service that has few bells and whistles.
Lastly, LinkedIn and Facebook are free! So there’s no excuse not to use them.
So, overall, you’re looking at $200-300 for the year to get started at the most basic level and do it yourself.
Pick a direction, get moving and take the next step!
If you were stuck at one point and eventually took the next step and were surprised at the results, I’d love for you to share your story in the comments section. Other comments are always welcome too!
